TL;DR - Two good ways to measure if you're making something people love: 1. Your users actively tell their friends about your product. 2. NPS surveys. In the b

TL;DR - Two good ways to measure if you're making something people love: 1. Your users actively tell their friends about your product. 2. NPS surveys. In the beginning it seems like the best way to measure if people are telling their friends is by not measuring at all. Just talk to users. You'll find out if people are about to tell their friends or how new users found you (an existing user sent them your way). I'm always weary of surveys since they can be a dangerous mix of qualitative and quantitative. NPS seems solid since there's no denying a number. Sometimes I see NPS surveys that only ask for the rating (1-10) and don't ask a follow-up question ("Why did you choose 5?"). This is such a missed opportunity since the "why?" text can contain feedback gold. There's also no substitute for following up after the NPS survey to do more in-depth qualitative feedback gathering through user interviews. I'm curious to hear more about what Sam thinks about measuring DAU/WAU/etc in the beginning.