This can work and be a great, profitable business. But a lot of these kinds of markets are winner takes all. Which is why companies compete with VC money to be

This can work and be a great, profitable business. But a lot of these kinds of markets are winner takes all. Which is why companies compete with VC money to be that winner. You don't have great chances of doing that without VC capital if you have VC funded competitors. But your objective may not be go big or go broke - and you may well end up personally happier for being more balanced in your life. That's perfectly fine in my opinion, and very underrated here on HN.