Hard to give pointers without more details of what the product is. There's all kinds of strategies, like starting hyper local (Facebook started just on Harvard

Hard to give pointers without more details of what the product is. There's all kinds of strategies, like starting hyper local (Facebook started just on Harvard's campus) or other startups have used waiting lists before launching to get a minimum threshold of users before opening the experience. Be careful of "there just aren't enough other people using this" as it directly relates to Sama's advice. Again it depends on the type of product you are building, but when there's a product users love or see they will love even more if there were more users, they don't drop it so easily rather they go out and recruit more users. What could you change to get these users to love the product so much they instead help it grow and recruit other users instead of just dropping it? I don't mean give them $20 (though you can) I mean how could you make the product so great they want to tell others to use it too?