I use a B2B software from a startup and I would hesitate to tell anyone about it that I thought might go into the market. They're adding features based on my in

I use a B2B software from a startup and I would hesitate to tell anyone about it that I thought might go into the market. They're adding features based on my input, and I'm seriously considering developing the same software myself or outsourcing it so that it's not publicly available or the public version takes time to catch up to my own. (It's not about the costs.)