This is also about enterprise in particular, distinct from ordinary B2B. If you don't work enterprise, the distinction can be lost. The sales process can be lon

This is also about enterprise in particular, distinct from ordinary B2B. If you don't work enterprise, the distinction can be lost. The sales process can be long and slow, with lots of customization and seemingly arbitrary requirements. On the other hand, if you can build an enterprise-worthy product and a sales team that can handle it, it's an incredible cash cow. Six and seven figure contracts.