You should look into improving your Single User Utility. Here are some links to get started: http://avc.com/2012/12/single-user-utility-in-a-social-system/ ht

You should look into improving your Single User Utility. Here are some links to get started: http://avc.com/2012/12/single-user-utility-in-a-social-system/ http://avc.com/2012/12/single-user-utility-in-a-social-syste... http://andrewchen.co/social-products-win-with-utility-not-invites-guest-post/ http://andrewchen.co/social-products-win-with-utility-not-in... http://platformed.info/seeding-platform-standalone-square-opentable-delicious/ http://platformed.info/seeding-platform-standalone-square-op... There are also countless examples of successful two-sided marketplaces who started out by "nurturing" (aka faking) one side of the market until they reached their critical mass.