JIRA would be my example of it. Of course, it seems old and clunky now, but when it first came out, it was a revelation in a world that had been stuck with the

JIRA would be my example of it. Of course, it seems old and clunky now, but when it first came out, it was a revelation in a world that had been stuck with the likes of Remedy. Salesforce is another example. Again, it seems dated now, but when it first hit the scene, it was seismic. It's actually pretty straightforward to make a loveable product for the enterprise, if only because the pain can be so great. The problem is wading through the sales process.