4 ms·
Find ways to make your b2b product market itself by how it integrates (publishes content that is available on the web, REST APIs you can integrate with, etc).
by blazespin 10y ago
Find ways to make your b2b product market itself by how it integrates (publishes content that is available on the web, REST APIs you can integrate with, etc). As your users derive and extract value from the product they will naturally advertise it for you.
- danieltillett 10y agoThis is the problem - my customers extract the value and want to keep all the value to themselves.
- blazespin 10y agoYes, but by extracting value they are forced to integrate with the ecosystem at large. In this way, the ecosystem becomes aware of your product.
- danieltillett 10y agoI am not sure what you are suggesting here. Could you be more specific?