> [lying is] not a harm, that's a benefit. > you could capture by making orange juice "out of real oranges, made the way you'd expect" no, you couldn't do tha

> [lying is] not a harm, that's a benefit. > you could capture by making orange juice "out of real oranges, made the way you'd expect" no, you couldn't do that, because your lying competitor could write the same thing on their box of orange Tang.