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>A complete lack of vision Actually its the complete opposite. They have a strong vision of the future and are shaping whole company to be ready for it. That m
by rasz_pl 10y ago
>A complete lack of vision
Actually its the complete opposite. They have a strong vision of the future and are shaping whole company to be ready for it. That means dropping all the things that will become irrelevant/commodity in ~5 years. Personal computer is one of those things.
In Apple vision future iteration of iPhone will replace _everything_. Small portable gateway to the cloud.
Yes, this means dropping all the pro-summer products. Apple doesnt need top 5% consumers anymore, the Final Cut Pro/Aperture fanatics, the DTP market, education, software devs. This was important in early 2000 to establish leading brand thru influencers. Today all of it gives marginal return on investment, so why bother when you can concentrate on volume?