I happen to agree with the post 100%. The ad is not telling the story of a creative, it's speaking to the mass market. It's creating a norm of live-to-work, not

I happen to agree with the post 100%. The ad is not telling the story of a creative, it's speaking to the mass market. It's creating a norm of live-to-work, not work-to-live. It's created the culture in the US where taking a full 5-days of consecutive vacation days is now no longer the norm in my branch. In fact, it's frowned upon. It was not the workers who decided on that norm - it was thrust upon them by 'conditions'. 'Conditions' are defined by people with power, the powerless must follow them.