The point is not to never do paid marketing, but to make sure that you have something in motion that doesn't rely 100% on paid marketing before you do. If peopl

The point is not to never do paid marketing, but to make sure that you have something in motion that doesn't rely 100% on paid marketing before you do. If people are talking about your product, paid marketing can help amplify the signal and the reach (facebook, AirBnB), but if you can get no one excited about it, if no one talks about it, then going all in with paid marketing is akin to shoving down people's throats something they don't want; it's unlikely to be sustainable even if you have large pockets.