Call my selfish (I probably am, but I think it's representative of the market), but I'd rather just block ads and consume the content for free. From a game-the

Call my selfish (I probably am, but I think it's representative of the market), but I'd rather just block ads and consume the content for free. From a game-theoretical perspective, it's the only smart move for me. This is why ad-blockers aren't going away any time soon.