Other manufacturers launched it on a single product that accounts for what, 0.1% of the Windows laptop market? Wide usage with customized support from practical

Other manufacturers launched it on a single product that accounts for what, 0.1% of the Windows laptop market? Wide usage with customized support from practically every Mac app is what will make it useful, and Lenovo wasn't in a position to make that happen with theirs. Lenovo did name it "Adaptive Keyboard" and obviously wanted it to change depending on context, but without 3rd party software support it's not going to offer much. You get layouts for F-keys, home, web browsing, and Skype: http://www.thinkwiki.org/w/images/4/47/LAdapKey-001.png http://www.thinkwiki.org/w/images/4/47/LAdapKey-001.png And as far as I can tell, it's just "buttons that move around," without any more flexible UIs like the sliders/scrubbers that Apple is pitching. You're making the "no tactile feedback" compromise that everyone hates, and not actually getting much for it. Use acceptance was miserable because it wasn't actually useful.