2 ms·
>but I really wonder what Apple's strategy is going forward, because its clear that they've slowed down or stopped development on everything other than their ph
by Grishnakh 10y ago
>but I really wonder what Apple's strategy is going forward, because its clear that they've slowed down or stopped development on everything other than their phones/pads and the occasional laptop.
Their strategy is simple and obvious, and straight out of a modern American business school textbook: reduce or eliminate product lines that aren't making big profits, and continue milking the product lines that are making big profits. This means bigger profits company-wide.
>What is the use of having hundreds of billions in the bank if you're not investing it in growing or creating product lines?
Why bother doing that when you can just continue milking your cash cow product lines when you have hordes of cultish buyers happy to give you all their money for your overpriced products? Obviously, they've found that this works great with some products (phones, tablets), and not too well with other products (WiFi APs), so it's perfectly sensible for them to drop the latter.
Will this bite them in the ass later? Looking at Apple customers, I seriously doubt it.