They released a watch line which is marketed largely as a fashion accessory, and an online radio station. Neither is of interest to me at all, but took a bunch

They released a watch line which is marketed largely as a fashion accessory, and an online radio station. Neither is of interest to me at all, but took a bunch of people and investment to execute. Unless they've got something wonderful up their sleeves, it seems like they really did become a 'lifestyle brand' instead of making the technically best stuff they can. The release of the stupidly expensive gold watch was a watershed moment. Literally no functionality improvement over the base model and several hundred percent more expensive. A big long-term error in positioning and philosophy in my opinion.