Agreed. I think Apple can still sell the entire experience if you shop at their store, they just no longer feel the need to have the Apple logo on each product

Agreed. I think Apple can still sell the entire experience if you shop at their store, they just no longer feel the need to have the Apple logo on each product you buy. For monitors there's a strong argument that the monitor is a very visible piece of technology and so should retain the Apple design, but routers generally are put in some out-of-the-way place and, as long as they work well, it doesn't really matter who makes them.