From my point of view, the market is saturated with all these startups offering mesh wifi services that are already "Apple-fied" in terms of simplicity to setup

From my point of view, the market is saturated with all these startups offering mesh wifi services that are already "Apple-fied" in terms of simplicity to setup and activate. Why bother developing in that space when you can just buy whichever startup matures to the largest market share? Throw those engineers somewhere else.