I'm surprised Apple could never figure out a way to make a profitable wi-fi router. Every household needs one, so what prevented them from differentiating their

I'm surprised Apple could never figure out a way to make a profitable wi-fi router. Every household needs one, so what prevented them from differentiating their products from generic routers? It really could have been a hugely profitable product. I would have gone with a server approach to a wi-fi router, one that does everything in MacOS Server - email, VPN, web, etc..