What if it worked more like a utility? Where you have one sort of provider who pays everyone, and then bills you monthly based on usage? $0.01 per minute on You

What if it worked more like a utility? Where you have one sort of provider who pays everyone, and then bills you monthly based on usage? $0.01 per minute on YouTube, $0.05 per thousand words on NYT, etc. (Something obviously superior to advertising). I guess it's still a click bait problem at that point. But I'm sure a site like HN could ask for volumes more than what reddit could ask for. And what if something like the Bitcoin micropayment network made this possible in a decentralized way?