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So that means you're kind of saying you do not want to consume any kind of ad. That's fine, but it kind of conflicts with your claim that you would consume diff

So that means you're kind of saying you do not want to consume any kind of ad. That's fine, but it kind of conflicts with your claim that you would consume different kind of ads.

omginternets 10y ago
No. I'm saying there are forms of ads I will and will not willingly consume. I'm saying that what troyhunt is serving constitutes the latter. I'm suggesting that he could do something very similar (sponsored content that is clearly labelled and relevant to my interests) and fix his problem. These are the kinds of ads I willingly consume. I like opinion-pieces. A corollary to this argument is that serving this kind of curated ad content is hard. Therefore: you cannot make "easy money" in web advertisement by just slapping someone's name somewhere. I suspect the mechanism behind this is that I want to know exactly what a sponsor is influencing. If a sponsor is influencing the whole site, it's a turn-off. If it's on an article-by-article basis, I'm comfortable. In economics we call this a demand.