There is a real (and relatively new) phenomenon here that the phrase refers to, and it goes beyond bias and even beyond propaganda. There are businesses whose o

There is a real (and relatively new) phenomenon here that the phrase refers to, and it goes beyond bias and even beyond propaganda. There are businesses whose only agenda is to harvest ad revenue from viral shares. They are working for neither the red team nor the blue team. Their agenda is to tap into the reflex to share, and it makes no difference what achieves that aim. It just so happens that everyone's racist uncle is the easiest vein for them. Google "fake news Macedonia", it's pretty fascinating.