> App store friction is a major obstacle. It takes about 6 clicks to install a native app And compare that to web app - on iOS you need to tap Share button, th

> App store friction is a major obstacle. It takes about 6 clicks to install a native app And compare that to web app - on iOS you need to tap Share button, then scroll icons to find "add to home screen", then confirm app's name on the screen. So that's 3 clicks and it's really a bad, non-discoverable UX for installing an app, try explaining this flow to the Average Joe.