> Most people would say this. But then when it comes time to get out their credit card and buy a subscription - they don't actually follow through. Because the

> Most people would say this. But then when it comes time to get out their credit card and buy a subscription - they don't actually follow through. Because the price is too high. Ads pay $1/thousand impressions. Subscriptions go for around $10/month. Convert to the same units, and it'd be something like $10/hundred impressions, or 100x the price. The numbers are, of course, far from exact, but correct in terms of order of magnitude. Bring the price down. Use micro payments, use bundling, use yearly subscriptions. At these prices, ads are the best user proposition and there'll be no uptake from subscriptions.