4 ms·
Why? By the sound of it they are totally fraudulent. The CEO invited people to steal his identity to promote his company, it was stolen 13 times[0]. They have r
by tyho 10y ago
Why? By the sound of it they are totally fraudulent. The CEO invited people to steal his identity to promote his company, it was stolen 13 times[0]. They have repeatedly been fined by the FTC for lying about the effectiveness of their product totaling $112m, with the FTC chairman saying:
"the protection they provided left such a large hole ... that you could drive that truck through it."
and they
"falsely advertised that it protected consumers’ sensitive data".
[0] https://web.archive.org/web/20100521030228/http://www.wired.com/threatlevel/2010/05/lifelock-identity-theft https://web.archive.org/web/20100521030228/http://www.wired....
https://en.wikipedia.org/wiki/LifeLock#Controversies https://en.wikipedia.org/wiki/LifeLock#Controversies
- kchoudhu 10y agoWhen you put it like that, Lifelock sounds like a perfect fit for Symantec, no?
- quantisan 10y agoBecause LifeLock is an identity theft insurance company. They help to get your identity back and pay for all the cost, up to $1M. People buy that.
- steveax 10y agoThe real scam here is foisting "identity theft" off on the consumers rather than holding the financial institutions and other players responsible.
- sk5t 10y agoHear, hear! The essential idea of "identity theft" as a thing menacing individuals, rather than "theft from a business due to fraud / sloppy security practices," should be deeply offensive to all people.
- HillaryBriss 10y agoMitchell and Webb do a nice comedy bit on identity theft, making the same distinction: https://www.youtube.com/watch?v=CS9ptA3Ya9E https://www.youtube.com/watch?v=CS9ptA3Ya9E