I'll see if I can find some research later that supports this. But at the last places I used to work for that did B2C with apps, I know that during the times w

I'll see if I can find some research later that supports this. But at the last places I used to work for that did B2C with apps, I know that during the times we ran TV or newspaper ads, the app installs increased exponentially while Google and Bing searches stayed almost the same.