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> Android has 86% global market share. I hear it frequently mentioned that Android has larger market share globally, and as such is a better target than just l
by z1mm32m4n 10y ago
> Android has 86% global market share.
I hear it frequently mentioned that Android has larger market share globally, and as such is a better target than just looking at iOS market share in the US.
Is this a fair statistic? Let's say you're just writing on the first version of your app. That is, it doesn't have the full i18n and l10n treatment yet. How do things compare if we still set our sights globally, but we only look at the English-speaking population?
My hypothesis is that it might be worthwhile at least when starting out to target iOS just because it has a larger market share in the population that you're likely to hit first. Ideally later when your app has proven itself, you'd expand to different regions, different platforms, etc., but I've only ever seen one side of this statistic.
- mercer 10y agoThen there's app downloads per platform. I can't look for official statistics at the moment, but anecdotally the people I know who use iOS install more apps and games than those who use Android. And I do remember seeing statistics that iOS users are more likely to pay for apps in general.
- ericelliott 10y agoThis is accounted for in the original article.
- franciscop 10y agoIn my experience living in Spain and Japan, depending on the app type many users will put up with only English version to try the apps out or because they are cool; they are not the majority, but many young educated users will do. Also note, Spain and Japan are infamous for low English skills. In this area, I'd say that apps with little interface text/intuitive icons (such as camera-type or even chat apps) and apps for learning new languages (these users are likely to know English already) can get away with it.