I think native apps are doomed for most smaller companies where the cost just doesn't make sense, but there will always be a place for native apps for popular s

I think native apps are doomed for most smaller companies where the cost just doesn't make sense, but there will always be a place for native apps for popular services that need OS level permissions. I do wonder how many native apps for smaller companies that end up costing more money than they are worth, but I'm sure at this point some companies are invoking the sunk cost fallacy instead of creating a proper web app that would save them money in the long run. Or the "we have to have this because our competitor has this," even if their competitor is experiencing the same problem. It will be interesting to see how long it takes for that to shake out. On a whole it's not doomed, but it's a bit silly to have 2-3 dev teams that have to keep platform parity in native apps instead of just having one app that has the same experience across all platforms. Even solutions like Xamarin haven't really removed this rigidity with continual delivery and feature parity.