It's a combination of 2 very primitive (and hence innate) human instinct - Anxiety and Pleasure. Anxiety - It's also called FOMO (Fear of Missing Out). If all

It's a combination of 2 very primitive (and hence innate) human instinct - Anxiety and Pleasure. Anxiety - It's also called FOMO (Fear of Missing Out). If all our friends and family are on Facebook and we don't constantly login and read the feeds, we feel like we are "missing out" on all the fun and exicting stuff going on around us. Pleasure - Social Media feeds our ego and give us pleasure when we post pics and "updates" and then few minutes later, a RED Icon notification pops up showing that so and so liked your post, commented on it etc. There is a reason why Facebook has no DISLIKE button. Don't forget 'Zuck' is a Psychology Minor. Related Reading: "What is driving people to constantly check in with social media" => https://www.psychologytoday.com/blog/rewired-the-psychology-technology/201407/our-social-media-obsession https://www.psychologytoday.com/blog/rewired-the-psychology-...