I remember reading a great deal on Judith Miller, the Iraqi National Conference, and the selling of the fake news out of (originally) the New York Times that pr

I remember reading a great deal on Judith Miller, the Iraqi National Conference, and the selling of the fake news out of (originally) the New York Times that propagandized the American public into invading Iraq. There's a number of ways that state narration becomes viral. The contacts that officials have with the media (the DNC leaks about media contacts pales in comparison to how the industry and government function together on a larger scale) coordinate messages, themes and ideas across distribution outlets - enabling large bodies of the American public to receive the same information (however fake it is or is not) in roughly the same time span. This messaging is able to set the boundaries for the ideological debate. For instance, the Snowden Documents were reported across media outlets under the terminology "Bulk Collection" rather than Mass Surveillance, and they all made the same arguments provided to them by the state for what was going on, what was and was not legal and what data was and was not collected. Almost all of this was fake information that went viral immediately. American citizens had discussions about whether or not Merkle and Obama were upset with one another - rather than discuss the actual contents of the leaks, which the media broadly did no technical reporting on. "Should we set up safe zones in Syria, or should we put boots on the ground?" is a safe ideological spectrum to coordinate for the American public, but it's difficult to see private-public partnership on messaging the American people to include, for example, criticism of American regime change, the US led coalitions' support of al Qaeda/Nusra/Fatah/Sham and the Islamic State Group. Both context and opinion are narrowly scoped to present particular fake perspectives that ultimately leave the American public uninformed and anxious. Virality in general, of course, is studied by the Department of Defense, and it's Strategic Communication in Social Media (SMISC) research effort has sought to create the operating conditions and strategies to control virality of information in populations (strategic communication or "stratcom" is a DoD term for propaganda, replacing the older terminology psyops). I think we're going to see evolving threats and technologies to detect, thwart and control virality more and more in the future - and people volunteering to be part of those networks of controlled information because its default, cheaper, has a better user experience, or just plain has all the other people.