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The answer there is Amazon Payments (works just like going to amazon). I have to assume that Apple will come out with "Apple Payments" at some point as well.
by keltex 16y ago
The answer there is Amazon Payments (works just like going to amazon). I have to assume that Apple will come out with "Apple Payments" at some point as well.
- chc 16y agoAmazon Payments is a step in the right direction, but even it is more complex. Here's the App Store flow: 1. Click "Buy" 2. Enter your password 3. Click "Buy" Here's the Amazon Payments flow: 1. Click "Pay' 2. Enter your username 3. Enter your password 4. Click "Sign In" 5. Choose a payment method 6. Click "Pay" Bear in mind that the burden of typing is much greater on a mobile (and especially touchscreen) device, so just having to enter both a username and password instead of just a username is far more annoying. There's also the fact that people are very unaccustomed to paying for access to Web sites (as opposed to buying things off of Web sites). Can you think of any paid site that's widely used by consumers? I can't. So you actually need to make it more painless than the App Store, because even if you have something extraordinarily compelling, you've already almost scared your customers off just by mentioning money.
- moe 16y agoHuh? There is no reason why the amazon workflow couldn't be made identical to the appstore flow. All it takes is a cookie. Sure, you will still have to go through the long route during your first purchase. But I really think you're blowing this problem out of proportion.
- chc 16y agoI think the utter absence of any app successfully exploiting this model demonstrates that I am not blowing things out of proportion. The burden of proof is on you to show that consumers are amenable to this model.