Those are the kind of "up market" consumers you want to target new expensive products to. Eventually they'll trickle down to other people when they realize it'l

Those are the kind of "up market" consumers you want to target new expensive products to. Eventually they'll trickle down to other people when they realize it'll save them money (after economies of scale have been reached, R&D expenses paid off, etc). For example fake meat products right now is being targeted to "elite" coastal types. But once this stuff is really good, and really cheap it might disrupt traditional meat products.