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You're talking about core PII here. I'm saying the signup requirements probably constitute PII when taken all together. Full name (if uncommon) and email addre

You're talking about core PII here. I'm saying the signup requirements probably constitute PII when taken all together. Full name (if uncommon) and email address (if private from an association/club membership, etc.). IP address (I'm pretty sure they can log your IP address unless they specifically say they don't.) And Zip code is mentioned as PII if linked to any of the above. These are all things they request for signup, and then you can optionally include your job title and your store number. All that stuff put together is very clearly PII, so I'm not quite sure what your point is.

r00fus 10y ago
You need something personally identifiable, not just personal of nature to constitute as PII (I deal with actual PII on a daily basis). Adding up PII-related info together doesn't constitute PII. Many people gladly share personal details with activism sites and social networks well in excess of what this app is requesting, the only thing surprising here is the Streissand effect that wal-mart will get by naming this app.