> I've read claims that social media is addictive but not that it is engineered to be so. Recommend reading up on the "Hook Model" - http://www.nirandfar.com/h

> I've read claims that social media is addictive but not that it is engineered to be so. Recommend reading up on the "Hook Model" - http://www.nirandfar.com/hooked http://www.nirandfar.com/hooked - or watch this video - https://youtu.be/oQBsnSC_TRM https://youtu.be/oQBsnSC_TRM - the techniques for building addictive products are well known, with a history that goes back to Las Vegas and the gambling industry. Most social media companies - with the exception of one or two like Zynga - of course aren't overly announcing "we're building stuff to get you addicted" but their business depends on audience numbers so guess what: try searching LinkedIn jobs for "Facebook" and "psychology" and it's pretty clear