"your reason for existence is beginning to disappear." Not the whole reason for their existence. There is broadcasting to the market to get leads, there is ma

"your reason for existence is beginning to disappear." Not the whole reason for their existence. There is broadcasting to the market to get leads, there is manipulating the market and perceptions artificially (which I hope is the part that's dying), and then there is also _reading_ the market correctly- then getting the right information to the rest of the company. There have always been the manipulators, but you don't have to be one in order to be a good marketing exec. If your product genuinely stinks, move on.