Some also people made a career and a lot of money out of saying obnoxious things on social media. I think it works both way. It can be detrimental to people wh

Some also people made a career and a lot of money out of saying obnoxious things on social media. I think it works both way. It can be detrimental to people who think what they say online is "private" (Justine Sacco), but plenty of attention seekers double down and take advantage of the viral effect of Twitter or Facebook to "promote their brand", whatever that means, or to make up controversy. But for these people it is also a double edged sword as the consequences of saying something on social media cannot really be controlled. But for most of us it is only a source of problems and unnecessary controversy, it is especially true on Twitter.