The closest comparable to journalists running their blog is hackers to run their github portfolio. There seems pressure to run one almost professionally and on

The closest comparable to journalists running their blog is hackers to run their github portfolio. There seems pressure to run one almost professionally and on the other hand there are others in the industry that are doing well without one. I like his scarcity argument there is something to it. I'm less convinced of his argument that he and Steve Martin don't need it. Yeah right - but they already got visibility. Arguing against marketing from the top of the hill may get you print in the NYT but it still feels false. There may be generational aspects to this story too.