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> I'm sure they've focus grouped this to death. Apple? Focus-grouping?
by ciconia 10y ago
> I'm sure they've focus grouped this to death.
Apple? Focus-grouping?
- jccalhoun 10y agoI agree. there is no way they focus grouped this. I'm sure it was just Jony Ive saying "make it thinner. remove some buttons" and the engineering staff had to figure out how to do it.