Please don't quote out of context. > "Starting with kindergarten, tell me about your life." Then probe with more questions when they talk about pivots in their

Please don't quote out of context. > "Starting with kindergarten, tell me about your life." Then probe with more questions when they talk about pivots in their lives... Look for the patterns over the course of your people's lives that give you strong signal and just write them down. The goal is to look for the things that motivate people to change their behavior, not how they mythologize their origin.