But they are. You're using $randomStartup until you reach your data cap of (let's say) 2GB/month, after that your bandwidth gets (actively) throttled to 64kb/s

But they are. You're using $randomStartup until you reach your data cap of (let's say) 2GB/month, after that your bandwidth gets (actively) throttled to 64kb/s and becomes virtually unusable. Usually this is normal because this happens for every website (ie "my internet is reduced"), but now imagine there's an elite of the major sites and services and users get used to that. How are you going to compete in a market where everybody else has zero rated traffic to their customers but you don't? For them everything else appears to be of low quality and broken. (ie "this service doesn't work right").