I really like this kind of post-mortem story; it doesn't do that thing that so many entrepreneurs do where they make it seem like they knew what they were doing

I really like this kind of post-mortem story; it doesn't do that thing that so many entrepreneurs do where they make it seem like they knew what they were doing all along. This makes it clear that for every great idea or success they had, there were setbacks that made it plausible that less steadfast individuals might have let it fold before they reached the goal. It's also nice to see a story with a realistic timeline; most acquisitions happen something like 7-10 years out. Overnight successes are extraordinarily rare, but get a lot of attention, because they make it seem easy, and people like to think that if they have a good idea, they can get rich overnight. And, I enjoy that the company was always small enough to where everyone knew each other, even at the end, even though they had a gazillion installs.