A better word for this might be counterfeit. This is pretending to be a different website than it really is. The problem is that 'fake' in the current context i

A better word for this might be counterfeit. This is pretending to be a different website than it really is. The problem is that 'fake' in the current context is being extended to sites that are judged--rightly or wrongly--to have lower journalistic standards. That slippery slope allows more dominant media to dismiss alternative media when they themselves sometimes exhibit bad journalistic standards.