I was over-simplifying the "like" thing. Of course, you are right. It takes a lot more than clicking a "like" button for someone to truly engage with your bus

I was over-simplifying the "like" thing. Of course, you are right. It takes a lot more than clicking a "like" button for someone to truly engage with your business. And this is exactly one of the problems with FB. So many people pay good money for what effectively translates to nothing. I have personally watched a campaign delivered 400 visitors per minute (peak) to a site and produced exactly zero sales in three days. Not blaming FB 100% for this, of course. But, if you measure it, they do tend to produce a lot of useless clicks. Here's the difference between FB advertising and AdWords. It's simple. People to to FB to chit-chat with friends and family. Not to buy. People go to Google because their are looking for something and, yes, they are far more likely to be in a buying mindset. Particularly when compared to FB. When was the last time anyone said: "I need to buy a rug. Let's go check them out on Facebook". Never. It's Google or Amazon.