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Someone hit a 'like' for your post or your page is not a follower. I see this assumption in people who think that convincing people to hit the like button on wh
by evgen 10y ago
Someone hit a 'like' for your post or your page is not a follower. I see this assumption in people who think that convincing people to hit the like button on whatever click-bait they throw out there is somehow building an audience. I, and just about everyone else, is quite happy that FB forces you to pay a toll to spam my page as it cuts down on the marketing BS I have to wade through every day.
I truly hope everyone follows your advice to drive traffic over to an email list, being able to dump your marketing into my spam folder takes fewer clicks than marking your follow-up posts as something I never want to see again in my FB news feed.
- rebootthesystem 10y agoI was over-simplifying the "like" thing. Of course, you are right. It takes a lot more than clicking a "like" button for someone to truly engage with your business. And this is exactly one of the problems with FB. So many people pay good money for what effectively translates to nothing. I have personally watched a campaign delivered 400 visitors per minute (peak) to a site and produced exactly zero sales in three days. Not blaming FB 100% for this, of course. But, if you measure it, they do tend to produce a lot of useless clicks. Here's the difference between FB advertising and AdWords. It's simple. People to to FB to chit-chat with friends and family. Not to buy. People go to Google because their are looking for something and, yes, they are far more likely to be in a buying mindset. Particularly when compared to FB. When was the last time anyone said: "I need to buy a rug. Let's go check them out on Facebook". Never. It's Google or Amazon.