Yeah, privacy concerns are what will decide a lot of this. I'm very torn because as an end-user I definitely have gotten more nervous with the current state of

Yeah, privacy concerns are what will decide a lot of this. I'm very torn because as an end-user I definitely have gotten more nervous with the current state of tracking, but as an advertiser, these are arguably the toughest problems in the industry and what keep me up at night. Have you found any good off-the-shelf tools to help with the incremental lift analysis that might be better suited for advertisers who are not as massive? Our current plan is to get DCM in place, pipe everything we can through there, and then let our Data Science team go nuts at trying to model it. Seems like that's our best bet since tools like Adometry or other dedicated attributions platforms don't make sense for us yet.