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Actually in this case VT refers to View-Throughs, ie. post-impression performance or conversions that occur from someone who sees a display ad impression, doesn
by shostack 10y ago
Actually in this case VT refers to View-Throughs, ie. post-impression performance or conversions that occur from someone who sees a display ad impression, doesn't click, but later converts.
- Mtinie 10y agoAh, that makes better sense. Thank you!