Anecdotally, this news is what finally pushed me to set up automatic backups, and I can speak for many of peers for whom this was the final motivator as well.

Anecdotally, this news is what finally pushed me to set up automatic backups, and I can speak for many of peers for whom this was the final motivator as well. I'd be VERY curious to see their internal metrics (data egress volume over time, etc), and my intuition as someone in the business of data analytics/strategy, this sort of reversal likely has some chuckle-worth KPIs behind it.