Lol what? Facebook and Google promised to solve the measurement problem and uhh... they haven't. As far as I can tell the entire ad industry is just all the va

Lol what? Facebook and Google promised to solve the measurement problem and uhh... they haven't. As far as I can tell the entire ad industry is just all the various parties either fudging numbers or blatantly lying to each other. So long as no one calls anyone else out, they all walk away with a happy sum.