When you say its hard to pull people away, I think its because they have their belief/bias tuned to that source, not only toward the facts in the article. Then

When you say its hard to pull people away, I think its because they have their belief/bias tuned to that source, not only toward the facts in the article. Then you are dealing with a conflicting thought that goes against the cumulative statements that have been asserted by that source and agreed/verified by the listener. Thus further strengthening the belief/bias of the listener to that source.