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And as long as there are dumb clients out there spending vast sums of money indiscriminately without demanding to see results, there will be very little motivat
by arbuge 10y ago
And as long as there are dumb clients out there spending vast sums of money indiscriminately without demanding to see results, there will be very little motivation to fix anything. Those clients are mentally still stuck in the TV age, where measuring results is hard and hoping for the best is the mindset.
- ethanbond 10y agoLol what? Facebook and Google promised to solve the measurement problem and uhh... they haven't. As far as I can tell the entire ad industry is just all the various parties either fudging numbers or blatantly lying to each other. So long as no one calls anyone else out, they all walk away with a happy sum.
- ransom1538 10y agoIt gets even funnier. Because of dumb money - the costs per CPI goes up. Thus startups can never tell why fb ads have little to no return. AND fb and google are incentivized to make the system less transparent.